What Affiliates Need From a Tracker
When you send paid traffic to an affiliate offer, the sale happens on someone else's website. Your ad platform can't see it, and the network's dashboard can't see your ad costs. Affiliate tracking software sits in the middle: it tags each click with an ID, passes that ID to the network, and receives the commission back when a sale happens. Then it shows you the profit of every ad, keyword and traffic source. Our guide to tracking for affiliate marketers explains the mechanics in detail.
The features that matter most for affiliates:
- Postback / server-to-server conversion tracking with your networks
- Sub-ID passing so commissions match the exact click
- Cost tracking from your ad accounts
- Bot filtering, essential for solo ads and some native traffic
- Conversion syncing back to ad platforms so they optimize toward buyers
Affiliate Tracking Software Compared
| Tool | Our rating | Best for | Pricing |
|---|---|---|---|
| ClickMagick | ★★★★★ | Paid ads and solo ads to offers | $79–$349/mo |
| RedTrack | ★★★★★ | Media buying across many sources | Published plans |
| Voluum | ★★★★★ | High-volume affiliate media buying | Published plans |
| AnyTrack | ★★★★★ | Sending commissions to ad-platform APIs | See vendor |
| ClickFlare | ★★★★★ | Automation for media buyers | See vendor |
| Binom | ★★★★★ | Self-hosted tracking | License |
| Pretty Links | ★★★★★ | Affiliate links in WordPress content | See vendor |
1. ClickMagick: Best for Most Affiliates
ClickMagick suits affiliates who buy traffic from Meta, Google, YouTube, TikTok or solo-ad vendors. Its dynamic affiliate links pass tracking data through to affiliate networks, and commissions come back so you see profit per ad. Rotators and split tests help you compare offers, and bot filtering protects you on solo ads. Unlimited affiliate campaigns are included from the Standard plan.
Which ClickMagick plan for affiliates?
Read more: ClickMagick review · tracking solo ads with ClickMagick.
2. RedTrack: For Affiliates Media-Buying at Scale
RedTrack offers broad integrations with traffic sources and affiliate networks, deep reporting and automation, which suits affiliates who run many campaigns and offers. Compare: ClickMagick vs RedTrack.
3. Voluum: For High-Volume Affiliate Media Buyers
Voluum is built around affiliate campaigns at scale, with traffic-source and offer management for buyers who optimize all day.
4. AnyTrack: For Sending Commissions to Ad Platforms
AnyTrack focuses on connecting affiliate networks with ad platforms' conversion APIs, so commissions show up as conversions in your ad accounts.
5. ClickFlare: For Media Buyers Who Want Automation
ClickFlare is an ad tracker aimed at affiliate media buyers, with automation rules for managing campaigns.
6. Binom: Self-Hosted
Binom runs on your own server, which gives control and can handle high volume, at the cost of managing hosting yourself.
7. Pretty Links: For Content Affiliates
If you're a blogger placing affiliate links in articles rather than buying traffic, Pretty Links gives you clean, branded links and click counts inside WordPress. It doesn't track commissions or ad costs.
How to Choose
| You are… | Best fit |
|---|---|
| A new affiliate running Meta, YouTube or Google ads | ClickMagick |
| A solo-ad buyer promoting offers | ClickMagick |
| A full-time media buyer on native, push or pop traffic | RedTrack, Voluum or ClickFlare |
| Mainly wanting commissions synced to ad accounts | AnyTrack |
| Comfortable running your own server | Binom |
| A content/SEO affiliate | Pretty Links |
New to tracking offers? Start with our affiliate tracking guide and solo ads tracking guide, or see more on the Click Tracking Guide homepage.