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Learn Ad Tracking and Attribution

The building blocks of reliable tracking, explained without jargon.

Marketing AttributionModels, windows, double counting and how to build a setup that works.UTM ParametersThe five UTM tags, naming rules and copy-ready Meta and Google templates.Facebook Conversions APIHow CAPI works with the pixel, deduplication, match quality and setup options.

Put It Into Practice

Facebook Tracking After iOS 14Why Meta's numbers stopped matching your sales, and the fixes that work.ClickMagick Setup TutorialSet up tracking domain, code, ad accounts and conversions in the right order.Best Ad Tracking SoftwareOur shortlist of ad trackers, matched to budget, volume and platform.